2010 was my third time at Webstock, and my first time attending it as myself, not as an employee of the State Services Commission, which also meant that it was my first time having to pay for it myself. I was lucky enough to receive some partial funding from the Midnight Note fundraiser, and also from some work I’ve been doing for Craft 2.0. Because the Midnight Note was a community initiative, I was determined to try and contribute something back to the community, so I organised a pre-webstock tweetup for people to meet each other, helped create Webstock Bingo and also set up an anonymous twitter stream called Webstocklove in which anyone could declare their love for any part of webstock. Awww. Adam.

The community aspect of Webstock is a huge part of what makes the event so special and why there was no way in the world that I wasn’t going to attend, but hopefully I will come back to that part again and again as I go through the speakers that I saw and what I took away from it. It was all kinds of adorable though that in his opening speech Mike Brown dedicated the event to Darren & Amanda who were getting married the next Saturday – especially since I actually introduced them at a Halloween party quite a number of years ago. But on to the speakers!

Scott Thomas was the design director of the Obama presidential campaign, and since that was something I was very passionate about at the time, I was really interested to see what he had to say. He spoke about how to really get the message out there, they opened up all their resources so that people could assemble their own channels – like putting things onto Youtube, having branding material available, transcripts of every speech, etc. I can see how that would be applicable in pretty much any kind of marketing campaign, although it’ll take a brave agency to adopt that attitude. I was also fascinated at the language Scott used, that he said things like “because Obama was so open” etc, not “because one of our campaign strategies was to make Obama’s language open” – you could tell that he was still inspired and given that I’m probably going to be a life-long public servant, I’m hoping that one day I’ll have a leader like that too. My notes in bullet point form:

• “Obama is the first presidential candidate to be marketed like a high-end consumer brand” – Newsweek
• important that every single part of the website was consistent and organised.
• “giant button lovers for obama” – supporters brand very important, so created downloads page. Let everyone do what they wanted with images and stuff.
• We get so stuck into how our organisation is organised that we don’t think about how the users are using the site
• If you could create an account on a website, we probably had one for Obama!
• Think about the human experience. Ask what humans know, not what computers know. Have a conversation with your users, use real questions. That way you know what to ask next.

Brian Fling was a great presenter, but he didn’t seem to have very much to say. Nevertheless, my notes:

• In less than five years, the mobile generation could have more buying power than any other group.
• Mobile industry is worth a TRILLION dollars. Twice that of the publishing.
• Six ways to make money: ringtones & wallpapers, games, subscriptions, web-based subscriptions, advertising, native applications.
• In less than five years, the mobile generation could have more buying power than any other group.

In contrast, Lisa Herrod had a lot to say in pleading for people to design with diversity in mind. It was really interesting to hear that she had come from a sign language background (especially because we were missing the added visuals of signers that Webstock normally has – learning how to sign “whip somebody’s ass” during Ze Frank’s presentation last year was particularly awesome). She endeared herself to me straight away by suggesting that everyone who doesn’t have an iPhone should leave the auditorium straight away and go watch her presentation on a tiny screen somewhere else instead, because as a non-iPhone-owner, it was kind of a bit extreme how very few of the other presenters would shut up about them, and seemed to refuse to acknowledge that not everyone owns one, or will indeed ever own one. It was also really nice to hear her praising the NZ Govt Web Standards site which so many of my former colleagues did good work on – which is also where you’ll find my introduction to Government Use of SMS.

The main point that Lisa drove home was that many people have many different experiences of the web, and saying “oh, my users aren’t like that” isn’t good enough. Hear hear.

• WHY ARE WE SEGREGATING PEOPLE? Why are we not taking an inclusive approach to user design?
• Everyone has the potential to be disabled at some point. It’s all about being inclusive, don’t disregard people just because its too hard or you can’t be bothered or you don’t have the budget.
• You don’t have to understand every single thing about accessibility, you should just be taking a little bit more time and care to make your projects more inclusive and less exclusive. ‘
• Do you conduct userbility testing as part of your work? So, if you’re doing user research, if you’re interviewing people and doing testing, howcome it’s so hard to find someone who uses user-assisted technology? Why is it so hard to call up someone and ask?

I was looking forward to Bek Hodgson’s presentation because I am all about the participation, but since her flight was delayed and she swapped with Lachlan Hardy, I ended up going to see Toby Segaran‘s Beautiful Data instead. I’m not entirely sure (yet) if it was directly relevant to the work that I do, or the work that I hope to do, but he was fascinating non-the-less. I wonder if we succeed in opening up govt data after all if people will build Radiohead videos out of Ministry of Education league tables some time…

Ben Cerveny‘s presentation was likewise fascinating and somewhat over my head. I felt almost as if I was in an XKCD cartoon which is not a bad thing at all!

Shelley Bernstein present at the National Library last year, I was seriously looking forward to her talk, and I wasn’t disappointed at all. The Brooklyn Museum’s use of social media is absolutely fantastic and inspirational. So many of the things that she talked about are all really cheap to build (in cash terms anyway, they do require significant time investment, especially at first) and really help to enhance the museum’s reputation. I admire the way that they use social media not just to celebrate their successes but also to talk about the bad bits too. That’s an important lesson that agencies in New Zealand really need to learn.

Jeff Atwood didn’t deliver interpretive dance as the programme promised, but he did talk at great length about building a community of users. Even though StackOverflow itself as a site doesn’t interest me as I’m not a programmer, the ways that they’ve developed to foster knowledge and community are totally transferable to really any community site, such as using rewards systems, and allowing users to vote comments up and down as per usefulness.

Regine deBatty and Rives were both a little more out there than some of the other presenters, so were more inspirational rather than practical. Rives in particular was absolutly astonishing to watch. I love that the last slot on the first day is saved for the really emotional experience, ala Kathy Sierra or Ze Frank. They’re the speakers that make you want to do your damn best to make the world a more beautiful place, at work and outside it.

Day Two was really startup orientated so I’m still processing how to transfer what I learnt from those talks into such a different environment here in NZ – especially if I’m going to continue to work in government. My notes are thinner on the ground here, but I do recommend seeing anything you can get your hands on by Amy Hoy. Her presentation style is so absolutely personable, she uses really informal language, interesting slides and talks about octopodes and other things that you woudn’t immediately think would be relateed but somehow she works them in. She’s my personal presentation idol. And I really should check out Freckle to manage my time.

I’d met Seb Chan when I represented the SSC at an AGIMO roundtable on government use of Social Media back in 2008, and I’ve really respected the work he’s done for the Powerhouse Museum, but since he was up against the re-aligned Bek Hodgson, I decided to check her out instead. I was really interested in to find out more about Etsy and their huge community base, but her presentation didn’t really speak to me very much, unfortunately, and it was really short. There hadn’t really been many speakers who’d taken questions before, so I didn’t think to have any ready to ask.

talk on elements of a networked urbanism was fascinating, and I would love to see him co-present with Matt Bidulph who spoke last year because I think they would really feed off each other. It was the sort of presentation where the auditorium goes darker because everyone shuts their laptops and really listens instead of twittering about it. Jeff Veen was similarly enchanting, with the way he managed to link ice sales to CSS. Meanwhile Mark Pesce‘s history lesson about how the web has really only been around for 15 years (and I’ve been online that whole time!) was well-considered and made me really optimistic and full of plans for the future. It was a wonderful note to end on.

Except that of course it didn’t actually end there, not really, because there was of course the ONYA awards, and it was lovely to see great sites getting rewarded for their goodness. I’m hoping to see more government nomineees up there next year, and/or something I’ve worked on. That’s my goal for the next year. To quote Mark Pesce’s blurb,

” Everything we thought we knew about how the Web works, what the Web does for us, and who controls the Web is up for grabs, once again. We will see bright shining stars – and sudden, brief supernovas – just as we did in the Web’s early years. The opportunities are breathtaking, the innovations will be flying fast and thick. All of this is now within our grasp.”

Thank you so much Webstock for inspiring me again,  and thank you to all the amazing speakers and attendees that I had insane amounts of fascinating conversations with during the past week. Despite still being underemployed, I’m excited to be a part of this community and world once again.